A British Muslim has launched a campaign to ban Peppa Pig after claiming the cartoon inspired his young son to want to be a pig rather than a doctor.
But Zayn Sheikh has come in for criticism after announcing that he wants the much-loved animal character to be completely axed from television.
He set up a Facebook page called "Muslims against Peppa Pig" and posted a video explaining the reasons - which has been shared over 9,000 times.
In the video he said: "Some of you, right, might have seen this abominable creature before, right, this Peppa Pig. Haram pig.
"As Muslims it is very important that we do not eat meat of the pork.
"It is completely wrong that our kids are being shown these things on TV and my son...he wants to be a pig now.
"I think that we need to change this so I'm going to set up a Facebook group, Muslims against Peppa Pig and instead, because children still need cartoons to develop their minds, I propose we introduce Abdullah the cat."
Mr Sheikh has also set up an online petition called "Remove Peppa Pig from TV" - racking up over 100 signatures.
But the campaign has been met with strong opposition, with thousands of people hitting back to save Peppa's bacon.
And a rival Facebook group has been set up, called Save Peppa Pig from Muslim Fanatics.
The group's introduction states: "Please all you Peppa Pig fans must post your favourite piggy videos and photos right away and save our precious pig."
Aysha Razwan said: "I'm sorry I am Muslim and really do not see the problem with Peppa Pig at all, my children watch it and will soon grow out of it, it isn't like there is a pig on screen saying eat me.
Others are claiming the video is a spoof.
Charlie Gerrity commented: "This guy is clearly trolling."
And many others have leapt to Peppa's defence on the petition.