Martin Mawyer
After previously refusing to cast ‘transsexuals’ in its shows, Victoria’s Secret will now promote a transgender model in storefront windows for the first time.
Partnering with a lingerie brand called Bluebella, Victoria’s Secret will display transgender model May Simón Lifschitz, 24, in the windows of its London and New York stores this Friday.
The stated aim is “to celebrate female empowerment,” though it is unclear how a man dressed as a woman can possibly celebrate “female empowerment.”
The transsexual model will be wearing a collection of clothes whose body “represent different aspects of femininity.” Apparently, Victoria’s Secret believes a man dressed as woman is better at promoting “femininity” than a biological woman.
Transgender model May Simón Lifschitz stars in this new crazy idea.
May said “she” was thrilled at participating in the ad campaign, saying it made “her” feel ‘liberated.’
“So I am very grateful that I have been given the chance to share and I feel very lucky for being part of a project with so much love in it,” May said.
May began taking anti-testosterone hormones aged 16. At first, she started getting work as an androgynous model, presenting herself as neither male or female. But after becoming fully “transitioned,” May started making the cover of several Denmark publications as a woman.
Last year Victoria’s Secret chief marketing officer, Ed Razek, said the company would never hire transgender models. But after an international backlash from the sexually-confused lobby, he quickly backtracked.
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