Entertainment and greeting-card giant Hallmark bellieves that your Christmas needs to include homosexuality, and will be purveying it in upcoming holiday movies, its parent company has promised.
Crown Media announced 18 new Christmas titles on July 15, and will announce a further 22 films for the 2020 holiday season. The company vows LGBT+ content will be included.
Crown Media spokesperson George Zaralidis told PinkNews that of some 40 holiday movies, “I can confirm that we will include LGBT+ storylines, characters and actors. We are in active negotiations and look forward to announcing more details when we can.”
Hallmark Christmas films — perhaps one big-media context in which using the word “Christmas” is mysteriously OK — are popular for their heartwarming if formulaic storylines about successful women relocating to small towns and discovering true love during the holidays.
Gays want this kind of storybook material to watch on television as well, and Zaralidis said that such “diversity” is a “top priority” for Hallmark.
He added: “We are committed to creating a Hallmark experience where everyone feels welcome.”
If Hallmark airs an LGBT+ themed Christmas film this year, it will be the first time such an event will take place in the network’s history. The historically conservative channel has previously shied away from featuring homosexual lead characters in its films.