Golden Globes drops 60% in viewership

Tina Fey and Amy Poehler speak onstage at the 78th Annual Golden Globe Awards broadcast on Sunday. Fey appeared virtually from New York while Poehler was on stage at the Beverly Hilton in Beverly Hills, California

Hollywood offered three hours of phony, sanctimonious stars on Feb. 28, and viewers stayed away in droves.

Hosted by shrewish comediennes Tina Fey and Amy Poehler, the Golden Globes ceremony’s viewership fell sharply from last year’s figure, with preliminary estimates on March 1 showing that about 60 per cent fewer viewers tuned in to the widely panned award show.

Ratings reported by The Hollywood Reporter and Deadline showed that only about 5.4 million people watched the three-hour telecast on NBC. Those numbers do not reflect the American West Coast, but nevertheless reflect a drop of nearly two-thirds from early audience estimates for the 2020 show.

NBC has yet to release any figures and did not return’s request for comment.

Because of the COVID-19 pandemic, the show was a mostly virtual affair with no red carpet and with celebrities taking part via video links from their homes and other locations.

It was also overshadowed by a controversy over the lack of black members within the Hollywood Foreign Press Association, which decides on the winners. Members of the HFPA appeared briefly on stage to flog themselves publicly, and pledged to do better.

Reviewers slammed the show, which usually takes place as a boozy gala dinner in Beverly Hills and is one of the more popular awards telecasts. Variety called it “a lazy, clueless ceremony that likely convinced many viewers to change the channel.”


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