It’s about virtual signaling, not donations: Big corps fall short of BLM’s money expectations

Anti-Black racism demonstrators kneel in Yonge Dundas Square.

Supposed “anti-racism” groups aren’t pleased with getting only lip service from big corporations and “woke” high-profile brand names wanting a bit of positive publicity, reports City News of Toronto.

Show them the money.

According to individuals and organizations tracking the situation, vows made by major corporations to combat racism and boost “diversity” in their workplaces have yet to be realized – at least financially.

“The platitudes are not enough,” said Urban Alliance on Race Relations President Nigel Bariffe. “You see these wonderful Twitter quotes but in the actual impact of people’s lives, on a daily basis, that ‘putting your money where your mouth is’ is still not happening.”

Businesses used their brands to promote social justice and instituted policies to change internal hiring practices and culture, but that may have just been their way of hanging on to their cash.

Among the huge companies posting “woke” support on social media was Amazon, claiming the need to “stand in solidarity with the Black community.” Disney proclaimed to its audiences that “we stand for inclusion” and Canada’s Tim Hortons said there is “no place for racism.”

Nike was among the first companies to launch a special video playing on its well-known slogan. But it turns out “Don’t Do It,” meaning don’t pretend the issue of race doesn’t exist, applied more to their policy on shelling out the bucks.

More than 60 percent of top U.S. companies made public statements supporting the Black Lives Matter movement last year, according to As You Sow, a not-for-profit group. However, only 36 percent made financial commitments.

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