ABSURD: 007 to become Non-Binary? You have got to be kidding me!

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Photo 81940899 / James Bond © Guillohmz | Dreamstime.com

Dr. Rich Swier

“The uncontested absurdities of today are the accepted slogans of tomorrow. They come to be accepted by degrees, by dint of constant pressure on one side and constant retreat on the other – until one day when they are suddenly declared to be the country’s official ideology.” – Ayn Rand

“Once is happenstance. Twice is coincidence. Three times is enemy action.” ― Ian Fleming


Non-binary or genderqueer is an umbrella term for gender identities that are neither male nor female‍—‌identities that are outside the gender binary.


I have grown up watching Ian Fleming’s James Bond films. Ian Fleming in his novel Goldfinger wrote, “Once is happenstance. Twice is coincidence. Three times is enemy action.

It now appears that Hollywood has become the enemy of white alpha male heroes and the next 007 film may seal the deal.

Have you noticed that male heroes have disappeared from the silver screen? Have you noticed that males, especially white males, are now portrayed more as villains than heroes?

Have you noticed the feminization of Hollywood to the detriment of the alpha male? BTW, have you also noticed that white heroes have been replaced by black heroes?

Have you watched on screen and felt the pussyfication and Black Lives Matter idol worshiping of the Hollywood elite?

Are you sick and tired of it yet? Many of us real men and real women are!

Woke Hollywood

The Daily Caller’s David Hookstead in his column titled “James Bond Might Become Non-Binary In The Future, Producer Says” reported:

James Bond’s future sounds like it might head down a path fans won’t like.

According to the Daily Mail, producer Barbara Broccoli appeared on the “Girls On Film” podcast to talk about what’s ahead for the legendary spy, and her comments are bound to have fans talking.

“I do, because I don’t think that we should be making films where women are playing men,” Broccoli explained when talking about whether or not the character will always be male.

However, she left the door wide open for the character to change pronouns.

Hollywood is now definitely “woke” and addicted to non-binary steroids. First we have males competing in female sports and the woke are silent. Now we may have 007 turned into a non-binary character. And again the woke are silent.

Maybe the solution is to have a non-binary male, who thinks he’s female, play the male in the next 007 film? I would laugh at this but can you picture Bruce Jenner or Ellen DeGeneres or Elliot (formerly Ellen) Page or the cisgender male drag queen RuPaul as the next 007? Seriously!

Insanity is being driven by the cancel culture and its first target was the alpha male and it is now the white alpha male. If you’re any white male you are labeled a white supremacist by Hollywood.

QUESTION: Is it just a matter of time before the black alpha male becomes non-binary?

Bottom Line

I have watched 007 from Sean Connery to Daniel Craig’s Bond, James Bond. 007 is an alpha male and has always been an alpha male. The number 007 is synonymous with the consummate alpha male character, period.

I am tired of watching action films where the leads are all female. This is a way of denigrating manliness. To make James Bond, and now 007, non-binary is a direct attack on every heterosexual male.

The culture war zealots have now claimed yet another victim – James Bond. Now 007 is a cisgender number without substance.

As far as I am concerned if Hollywood continues to go non-binary I will continue to boycott Hollywood.

A non-binary James Bond is the proverbial straw that has broken the camel’s back. Bond died in the last film No Time To Die, and the number 007 has died with him. Sad but true.

In Casino Royale Ian Fleming wrote, “Surround yourself with human beings, my dear James. They are easier to fight for than principles.” 

Hollywood has no principles. I will fight for the human alpha male and real woman, not what non-binary Hollywood wants.

Just call me Bond, James Bond!

©Dr. Rich Swier. All rights reserved.

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