RuPaul’s “Dragcon” Rakes In Millions, Called Drag Industry Answer to Comic-Con

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RuPaul's DragCon rakes in millions of dollars (World of Wonder photo)

By Jimmy Im, CNBC, Sept. 29 – During the final weekend of September, tens of thousands of people will fill New York’s Javits Center. Many dressed in colorful wigs and fierce heels are flocking to panels for over-the-top makeup tutorials and fashion runway shows. Others wait in line to meet former contestants from hit reality TV show “RuPaul’s Drag Race.”

They buy merchandise such as “Charisma” pins and “Oh, Pit Crew!” underwear, all this for a $40-a-day ticket. Welcome to DragCon, or more specifically, RuPaul’s Dragcon, the multi-million-dollar extravaganza that has become the drag industry’s answer to comic con.

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