In an odd echo of the presidential election, TV data research firm Nielsen faced questions about a delay in releasing the embarrassing viewership numbers of this year’s Super Bowl.
Apparently more viewers couldn’t be found, because despite media efforts to keep virtually the entire nation at home with nothing else to do, the National Football League’s biggest game of the year failed to top 100 million viewers this year.
Super Bowl LV drew only 96.4 million viewers for CBS on Feb. 7, the company announced two days later, as the Tampa Bay Buccaneers defeated the Kansas City Chiefs 31-9. It’s the lowest viewership of a Super Bowl since 2007, when the Indianapolis Colts played the Chicago Bears, also on CBS. That game attracted 93.1 million viewers, according to CNBC, which also reported this story.
The game wasn’t as close as initially projected despite two big-name quarterbacks in 43-year-old Brady and the Chiefs’ 25-year-old Patrick Mahomes. The Chiefs didn’t make a touchdown and were outscored 31-6 after putting up the game’s first points via a field goal.
Audience numbers dropped as the lopsided score increased, and for the most part continued to decline through the rest of the game. The CBS app also had issues during the contest, which was also being blamed for a negative impact on the ratings.
The NFL has been a hotbed of wealthy players disapproving of the United States, home to the vast majority of its fans, and showing their contempt for the country by kneeling when the National Anthem is played.
The lukewarm game also included a message from Joe Biden and his wife Jill, a poem from someone called Amanda Gorman, and a performance from pop star The Weeknd.