Chick-fil-A’s annual sales have more than doubled since liberal and LGBT groups called for a boycott of the restaurant in 2012.
When the controversy over remarks made by the CEO about same-sex marriage arose, the sales totaled to $4.6 billion, which was $0.4 billion higher from 2011.
However, in 2018, the sales were $10.46 billion making Chick-fil-A’s the third largest US restaurant after Starbuck’s and McDonald’s.
The chain has also added 700 new restaurants in the past seven years as noted by Journal & Courier, who also claimed that the sales increased at a rate that was four times higher than that of Starbucks at 16.7%.
Mark Kalinowski, founder of Kalinowski Equity Research told Business Insider that with enough time they may easily surpass Starbucks and reach $30 billion.
Director of global family formation studies at Focus on the Family, Glenn T. Stanton, told Christian Headlines that the sales figures show that the restaurant chain’s irrational and immoral enemies are a vocal, but small minority.
He stated that “The only ones who seem to have any kind of beef with the wildly popular chicken restaurant are a minivan-size group of squeaky extremists on the far left. They’ve concluded that Chick-fil-A is bigoted without the slightest bit of evidence – only that their founders believe in natural marriage. Their position sits very well with the rest of us.”
However, controversial Professor Brayden King of Northwestern University labeled the boycott successful since it received large-scale media attention, even though the boycott resulted in more people eating at Chick-fil-A.