It is chic to be oppressed, so a big-name fashion/clothing company has come out with a new, ridiculous extreme in victimhood: the unisex hijab for about $40.
United Colors of Benetton, an Italian fashion titan in the ’80s and ’90s, is selling the items in black, red, green and yellow. According to Albawaba they describe it as a “Unisex hijab in stretch fabric. Small clashing print on the left side that combines the Benetton logo with Ghali’s G.”
The Ghali is Italian rapper and record producer Ghali Amdouni.
The hijab is traditional, often forced clothing for Muslim women designed to hide the hair and sometimes facial features.
While the company and various customers are no doubt serious, the item is eliciting laughter and ridicule on social media. One woman said it had left her “crying of laughter and desperation.”
The ridicule stems from the fact that a garment used to control and restrain women is now available for me who want to be in on all the oppression. Journalist Ebbaba Hamida said: “Do you see the same as I do? I don’t give credit. More humiliation does not fit in this ad for a supposed unisex hijab. A garment that does not oppress men, but has been imposed on millions of women and girls.”
Spanish European parliament member María Eugenia Rodríguez Palop added: “This is frivolity.”
The 28-year-old singer, son of Tunisian parents in Italy, reportedly said: “The hijab is a unique garment that I wanted very much. … I am tired of hearing how everything Arab or Tunisian is associated to something negative.”
He has posed in the hijab in numerous music videos and for his 1.6million Instagram followers.
In 2016 some Iranian men began a movement called Men In Hijab, wearing the garment to show solidarity with their female relatives.