Despite a relentless media push to normalize homosexuality, it seems like big romance-entertainment companies like Hallmark and Lifetime won’t be supplying holiday fare about two men cuddling up by the fire, or lesbians finding magical holiday love.
Hallmark Channel is rolling out a total of 40 original holiday-themed movies across Hallmark and its sister network Hallmark Movies & Mysteries, and not one features has an LGBT character in a starring role, reports The Wrap with alarm.
Lifetime, a close Hallmark competitor in the TV holiday movie market, has a similar track record: Out of 30 new original Christmas movies, none features a primary storyline about LGBTQ couples.
LGBT characters have appeared in Hallmark and Lifetime movies past and present — this year, Lifetime has four movies which feature queer relationships in supporting positions — but none have carried a holiday movie of their own.
Netflix, which is also generating holiday films like The Knight Before Christmas and the A Christmas Prince franchise, offers far fewer originals than Hallmark or Lifetime, but only one of its six new holiday movies for 2019 features an LGBTQ storyline.
Executives at Hallmark parent company Crown Media and Lifetime say they hope to remedy the non-gay yuletide in the future and provide the “diversity” for which the media continue to clamor.
“We are looking at pitches for LGBTQ movies … and we are looking to expand and represent the United States as a whole,” said Michelle Vicary, executive vice president of programming for Crown Media Family Networks.