Entertainment and greeting-card giant Hallmark continues to be the flavor of the month for fashionable hatred, now weathering a tweetstorm from actor Hilarie Burton over the Hallmark Channel’s decision to pull a Zola commercial that featured a lesbian couple getting married and kissing.
Just hours after announcing that decision, brought about by a petition drive by the conservative group One Million Moms, the network apologized and said they had made a mistake.
Burton has since denounced them in series of tweets claiming they don’t embrace inclusivity, according to Celebrity Insider.
Hallmark CEO Mike Perry claimed in a statement that Hallmark had been “agonizing” over the decision because of the inadvertent pain it caused. Perry said the decision was wrong, and that the company will team up with GLAAD to better represent the LGBTQ community while reinstating the Zola ads.
Burton, however, said the channel put up resistance in January when she demanded that they include an LGBT character, an interracial couple, and diverse casting during her contract negotiation to star in a Hallmark movie.
“Just going through some old emails from a #Hallmark job I was ‘let go’ from back in January,” tweeted Burton. “I had insisted on a LGBTQ character, an interracial couple and diverse casting. I was polite, direct and professional. But after the execs gave their notes on the script and NONE of my requests were honored, I was told ‘take it or leave it.’”