July 7, 2020 / Nicki Escudero
If you’re familiar with Vine, Instagram, Snapchat, YouTube or any other type of video-based social network, then you’ve probably heard about TikTok. The mobile social media application is a video platform that enables users to create short videos of a minute or less to entertain other users in the online community, as well as the user’s own followers.
The fast-growing social media platform reported more than 800 million monthly active users as of April 2020, beating out social media giants like Reddit, Snapchat, Twitter and Pinterest to snag the number seven spot out of most popular social media networks. That’s pretty impressive for a brand that’s relatively new on the scene.
TikTok debuted in August 2018, when Chinese tech company ByteDance acquired the app Musical.ly, a now-defunct lip-synching video app, and merged it with a lip-synching app called Douyin. The TikTok app now has offices around the globe, including in Los Angeles and New York.
Users as young as 13 can join the TikTok community. In fact, according to Omnicore, 41% of TikTok users are 16 to 24, and about half of TikTok’s global audience is under 34. Omnicore also reports 56% of TikTok users are male and 44% are female.