Americans are becoming deeply alienated from big corporations taking stances on social issues and attempting to impose their morality on people who merely want to buy shoes, drinks, groceries or financial services.
Unless those companies have simply found a way to get a lazy, corrupt and leftist media to pay attention to them.
A new business poll released by Brunswick Insights, reported first by Axios and picked up by FOX Business, shows a majority of American consumers would prefer the companies that make their goods to simply shut up about politics.
Some 63 percent of corporate executives “agree unequivocally that companies should speak out on social issues,” the survey found, while only 36 percent of voters say they have any interest at all in what companies think about morals.
“As the data show, the organizational impulse to weigh in on any and every social issue is disregarded by audiences, disconnected from what people want, and even diminishing to corporate reputation,” Brunswick explained.
“Diminishing corporate reputation” should be a red flag for any big brand.
The study calls corporate, leftist preachiness the “Talking Trap.”
“The Talking Trap does not imply insincerity on anyone’s part,” the study says. “Ironically, the data show that the organizations and corporations leaning into social issues feel they are doing the right thing in the right way — particularly that they have to act right now. … The effort may come from a place of earnest engagement, but it is not being perceived that way.”
The data show that more than 60 percent of voters believe “companies only speak out on social issues to look better to consumers and are not being sincere while 57 percent of executives believe that their companies “speak out on social issues because they want to achieve real change.”